Create Music Group buys majority stake in YouTube Curator The Nations

Photo credit: Javier Miranda

Create Music Group, which bills itself as “one of the fastest growing music technology companies in the entertainment industry”, has acquired a majority stake in The Nations, a collection of popular YouTube channels including Trap Nation .

Seven-year-old Create Music Group, which also claims to be “one of the largest music rights holders in the world”, specializes in distribution, publishing, “YouTube monetization, artist development, brand development and production,” according to his LinkedIn profile.

The Los Angeles-headquartered Create website explains that the company operates on four continents and has provided its services to more than 25,000 artists and 2,500 record labels. The company has worked with Marshmello, Future, Migos, Dillon Francis, Trippie Redd, Young Thug and Soulja Boy, the same source relays.

Keeping these background details about Create Music Group in mind, The Nations, 10, includes “more than 8 separate channels” on YouTube as well as a record label called Lowly., according to his own LinkedIn account. (The Nations website reveals that the other “Nations” focus on chill, bass, indie, house, rap, R&B and Latin music.)

Said channels ostensibly rack up a collective total of 250 million YouTube views per month and have a combined total of over 40 million subscribers. The above Trap Nationon which the most popular download is the remix of Illenium by The Chainsmokers “Do not let me down” (519.71 million views), has 30.4 million subscribers and a cumulative total of 13.14 billion views.

And Lowly.’s artist roster, for its part, features artists like Maya Delilah, Forest, The wavyand Kunzite. Although Create Music Group and The Nations have not publicly revealed the financial details of their agreement, they are set to pursue initiatives in the metaverse, non-fungible tokens, and game spaces in the future.

In a statementThe Nations Chairman and Head of Global Strategy Creighton Burke highlighted the promotional benefits the investment could bring to artists in today’s streaming-focused music landscape.

“After many conversations with Jonathan [Strauss, Create’s co-founder] and alex [Williams, also a co-founder]it was clear that we are a perfect match and the two have some exciting things in the pipeline,” said Burke, former manager of Live Nation and AEG Live.

“We have a very strong team at Lowly., which is led by a music veteran [and] Vice President Sarah Landy and Nations Programming Manager Brandon De Oliveira. By joining the Create, Lowly family. artists now have access to one of the most powerful promotional vehicles in the music industry,” he concluded.

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