Creative Lead / Brand Partnerships

who are we?

Secret Sounds are one of Australia’s largest and fastest growing music groups, spanning multiple segments of the music industry. With a full-time team of over 60 people, we produce the country’s most prominent music and arts festivals, including Splendor in the Grass and Falls festivals, manage venues and represent the interests of over 250 leading national and international artists through labels, publishing, touring, management and artist booking.

Secret Sounds Connect is a market-leading commercial rights, experiential and creative services agency responsible for developing and executing brand campaigns in music and entertainment. Secret Sounds is part of the Live Nation Entertainment group of companies.

Live Nation Entertainment is the global leader in live entertainment comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Live Nation Concerts is the world’s largest provider of live entertainment, promoting more than 25,500 shows a year for nearly 3,300 artists in 37 countries. Artist Nation Management is one of the world’s leading artist management companies, representing over 350 artists. These businesses allow Live Nation Media & Sponsorship to deliver music marketing programs across 900 brands allowing advertisers to tap into the more than 63 million fans that Live Nation Entertainment serves annually through its live events and digital platforms.

An exciting opportunity has become available to join the high performing sponsorship and creative agency Secret Sounds as a Senior Creator

primary objective

As a Creative Lead, you will work within the agency’s internal team and alongside the Director of Creative Solutions to design, develop and deliver creative campaigns for our brand partners that resonate with our always music position. The primary focus of the role will be to drive the creative process in developing integrated campaigns for brand partners across impactful festivals, artists and venue assets.

The role will require you to work throughout the life of each project, from strategy to creative development, production, planning and content delivery. We’re looking for a sharp, creative mind with an adaptable skill set who loves music, people and culture as much as we do.


  • Imagine and craft ideas into overarching narratives for campaigns across multi-channel executions – video/film content, social, digital and experiential touchpoints.
  • Creative support in developing partnership concepts to launch new business by articulating and illustrating ideas into well-conceived creative responses.
  • Lead projects from concept to completion by working closely with multidisciplinary project teams, especially digital and content – including designers, art directors, directors, producers, cinematographer and photographer
  • You’ll also be comfortable behind the camera, with a skill set that includes videography and editing and the ability to plan, direct and execute from start to finish.
  • Demonstrates ability to manage the production of deliverables on time, within budget, while keeping key project stakeholders informed
  • You will have an established network of creative contributors and in-depth knowledge of the creative collectives, artists, trends and communities that drive culture forward
  • Ensure visual communication and branding standards are adhered to.
  • Write scripts and produce storyboards for multi-channel content campaigns.
  • Support the Director of Creative Solutions in developing engaging content for our own social channels
  • Develop marketing content for the Connect division, through case studies, marketing assets, awards, etc., that help build brand value for the agency
  • Support the development of sales materials, creatively bringing to life strategic positioning and messaging that enables us to engage new customers.
  • Support Secret Sounds broader business and product lines as needed.

background and experience

  • You are above all a passionate music lover.
  • Preferred 5 years of experience as a middle/senior creative in a youth and/or music agency, entertainment company.
  • At the core, you are an experienced creative with demonstrated skills in leading creative projects across multiple touchpoints
  • A true passion for storytelling and quality content with the ability to create strong brand stories and campaign concepts that align with brand strategies
  • The generation of ideas; Ability to turn strategies and ideas into compelling creative ideas that stand out in the marketplace.
  • Demonstrated ability to contribute and deliver outstanding commercial creative work. This will be reflected in a strong portfolio and body of work showcasing experience in running innovative campaigns across various channels.
  • writing; Ability to self-edit and turn ideas into copy that cut.
  • Initiative, audacity to defy the norm and a positive attitude.
  • Demonstrated experience in executing innovative campaigns across various channels.
  • Experience with digital, film and audiovisual content is essential.
  • Experience in directing photo and film shoots.
  • Experience in art direction and design components.
  • Must be proficient in the usual suspects – Adobe Creative Suite, keynote. 3D or Sketch experience is a plus.
  • You may also be required to undertake reasonable domestic business travel for the proper performance of your role.

what is offered

This is a great opportunity to join a highly valued team during a period of growth and expansion. The successful candidate will benefit from a collaborative, results-oriented environment and many incredible music-related benefits.

If you’re excited about this opportunity, send your resume along with a cover letter telling us how your skills and experience match the requirements to [email protected]

About Edward Weddle

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