The Ghana Export Promotion Authority (GEPA) urged the public to patronize Ghanaian handicrafts to help boost the country’s economy.
GEPA Managing Director Dr Afua Asabea Asare said Ghanaian products, including handicrafts, stand out for their quality and compete favorably in international markets.
The exhibition, which saw more than 40 exhibitors, was organized by GEPA in collaboration with the Accra Arts and Crafts Market Exhibition to help local artisans develop and increase patronage for their products. .
She said the exercise was a way to build the capacity of sellers to market their products to buyers, saying that so far it has brought more people, including expats, to patronize the products.
“We view this show as a product development show and look forward to artisans receiving feedback on their products. We are making the exhibition a monthly program and calling on all artisans to come on board and register with the Authority to reach customers, ”she told Joy Business.
She said artisans were expected to secure local markets and identify unique products among them for international exhibitions.
Meanwhile, Dr Afua Asabea Asare urged the artisans to seize the opportunity to explore the market by presenting their products to the world and to optimize the African Continental Free Trade Area by exploring the opportunities in the countries of the continent.
She said COVID-19 has taught many organizations to look around their country and trade with each other, urging artisans to take advantage of an online platform to market their products to the world.